Brittany Weissler Einsmann
Brittany Weissler Einsmann
Escape the Harsh Winter and Discover your Paradise.
Naples, Marco Island, Everglades - Florida’s Paradise Coast is a luxury beach destination in Southwest Florida. With a target audience of individuals and families with a HHI of 150,000+, our job was to develop a campaign that enticed visitors to “Discover their Paradise” by planning a trip to Naples, Marco Island and the Everglades.
Through print, television, digital and social, we created a brand message for this winter 2015/2016 campaign that cultivated a tone of effortless luxury, enticing northern markets to escape the cold and discover their Paradise in Florida.
